5 Books Every Artist Needs To Read To Be Successful
Does anybody have time to read 5 music industry books right now? Not likely.. but maybe ya can find a bit of time to read the good ones. I’ve gone ahead and weeded out the time wasters for you. It’s super important to understand the workings of the music industry, it’s even more important to understand classic business wisdom. I recommend three music industry books and the final two are actually better business books. They cover crucial business wisdom that the music industry books don’t touch on.
Top 5 Must Read Music Industry Books
This list of books won’t bore you with theory. They will give you specific tactics on how to build a fanbase and attract the music industry. All the industry knowledge in the world won’t help you build a fanbase. After you read, you have to take action, but don’t read too much. It’s better to make things happen than theorize about it.
1. Get More Fans – By Jesse Cannon & Todd Thomas (click to buy)
Get More Fans is like asking your favorite artists to reveal every step they took on their path to success. These guys are doers. Artists, engineers, educators, and writers. I like the book because it puts the focus where it should be, on taking action, and not waiting around for somebody else to build your fanbase for you. If there is a negative, it’s long winded. To be fair, most of these music industry books are 300-500 pages. But that’s why they are books and not blog posts. Think of it as buying these author’s “Album instead of streaming a track.
2. How To Make It In The Music Business – by Ari Herstand (click to buy)
For my next recommendation I wanted to have a step by step book. For the price, this one offers the most actionable and valuable information, in my opinion. Too many of these business books can overwhelm you, but this one sticks to the concepts you really need to focus on. Ari’s is an easy read, spot on, and he’s not talking down to you. He’s very artist friendly, because he is one himself. Ari has my full respect and I think will earn yours as well.
If you need answers to technical questions about the music industry, legendary music attorney Donald Passman has been breaking them down for us since 1991. Now in it’s 10th edition, this is still the top selling music industry book and known as the “bible” of the industry. It breaks down in relatively easy-to-follow language; recording contracts, licensing, management deals, show contracts, digital and streaming royalties, publishing, and many other topics. As I was learning about the music business I had this book by my side as a reference. Fair warning that It’s not an entertaining read, it’s more of a reference book. But I definitely recommend owning it.
If I could recommend one book to my 20 year old self it would be this one. Al and Jack will open your eyes to how brands steer consumers (or fans) into choosing them over the competition. It’s a page turner and each of the 22 laws are eye opening. This is one of the all time best sellers in business books and their definition of marketing is one of the most quoted. “Marketing is a battle of perceptions”. The authors give you memorable examples of real companies succeeding or failing based on whether or not they followed the law. Because this book was published in the late 1990’s and the information is pre-internet. Many of the specific company examples are out of date, but the principles are timeless.
5. Jab, Jab, Jab, Right Hook – by Gary Vaynerchuk (click to buy)
Gary Vee is everywhere these days, and there is a reason. He has some very unique ideas on developing your brand, communicating with your audience, and execution. This was initially meant to be a social media strategy book, but Gary’s formula of providing great content, hustling, and communicating with your audience have made it a top selling business book. You’ll find tons of social media strategies and a playbook for how to build your fanbase.
Happy reading! (most are available in audio-book as well).
Use this information well, work hard, and nothing can stop you! All the best.
Sincerely, Parker Thomas @ vokaal.com